BAT Legacy Of Leaders

Corporate AV Production for BRITISH AMERICAN TOBACCO

Case Study


This is a music video that is presented as an inspirational corporate AV. The video was made in a subtle yet inspiring tone. The scenes ranged from shots within their complex to their fields. There were shots of team meetings and field work. But the fun and more cheery aspect of BAT was also highlighted.

Most of the shots were done with constricted, movements, slow motion shots, pan shots, wide angle, shots and aerial shots as well. The transitions were smooth and slow-paced.

This is one of the projects that we have done with BAT, and we have been able to maintain a balance of good, communication and quality products with them.